Lamb ad declares we're all boat people

AUSTRALIANS say welcome and you never Lamb alone.

Welcome to the latest in the incredible series of historical Australiana advertisements that encourage not just lamb, but loving your fellow Aussie.

The latest in the series has appeared two weeks out from Australia Day, but perhaps recognising that celebrating our national day can be a potentially controversial move, they have steered clear of mentioning it.

"What are we celebrating?"

"Do we need a reason?"