Woolworths teams up with Pandora to launch "on the go" music
WOOLWOTHS has teamed up with Pandora to launch its own 24/7 internet radio station dubbed Woolworths Radio- Powered by Pandora.
Now the supermarket giant is offering shoppers the chance to take their in-store music with them wherever they go.
The station will be played in more than 970 Woolworths stores and will be accessible through Pandora's app, allowing people to listen to Woolworths' music "on the go".
The station will feature international and Australian artists, including Keith Urban, Kylie Minogue and The Reubens.
This is not the first time the retailer has partnered with Pandora.
Pandora's curated music has been playing at BWS stores, Woolworths' liquor retail chain, since early last year.