White Label Noba launches Earth+Country

WATCH: White Label Noba's fashion defines style for any age

THE click of models' heels hitting pavement would usually seem out of place in a horse stable, but it could not have been more fitting for White Label Noba's Earth+Country launch.   

Horses quietly munched on chaff from behind garments and accessories that lined the stalls of narrow stables, nestled at the back of the RNA Showgrounds in Brisbane.   

As models walked over strewn hay and guests lounged on the bales lining the "catwalk", the two opposing themes create a juxtaposition of country-style elegance.  

It wasn't only the setting marked by contrast, the Autumn- Winter 16 Collection features texture combinations of suede and wool, fluffy feathers and sequins, prints and plaids, leather and cotton, all with a warm palette of black, tobacco and milk.   

"The collection itself is based on four geometric patterns… and that ranges from pants to shirts to maxi dresses and evening wear," White Label Noba founder, owner and designer Tracey Watkins said.   

On Friday, May 13, the fashion lifestyle brand launched 40 looks to about 160 guests, catering for every age and size.   "We have a lady who shops in our store in Hawthorne and she's 70-years-old.  

Her granddaughter bought her outfit for her 21st on the same day, so that was amazing," Mrs Watkins said.   

"I think one of our greatest achievements is that we've managed to do something for both petite to plus and younger to senior."  

White Label Noba aims to launch two collections a year and this is the third event of which Alzheimer's Australia is the beneficiary.  

"My mum was diagnosed with Alzheimer's and her demise was fairly quick and I just watched how difficult it was for our family," Mrs Watkins said.   

"I went to Alzheimer's Australia here in Brisbane and I found a huge need for people being able to resource a family liaison and support in that environment."  

The Seniors' fashion+style section seeks to reflect elegance while embracing modern looks suitable for all ages and sizes. Know a senior fashionista? contact us: editor@seniorsnewspaper.com.au  


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