Where did the Sunshine Coast's name come from?

THE name Sunshine Coast was launched in December 1958 at the inaugural dinner of the Sunshine Coast Branch of the Real Estate Institute of Queensland, held at the Hotel Caloundra.

The branch had begun a drive to popularise and obtain recognition for the name, to replace the term Near North Coast, which was not considered distinct enough, and had 'no significance for southerners.'

The name tied in with the decision to form the Sunshine Coast Promotion Bureau to promote the district covered by the three shires.

It gave the district 'a great start in developing a tourist industry'; 'Sunshine', signifying 'brightness and warmth' (and providing a complementary attraction to the Gold Coast).

The idea of changing the name to "Sunshine Coast" was controversial and only adopted after eight years of debate.

Finally, in November 1966, Maroochydore, Noosa and Landsborough Shires all voted separately to adopt the name "Sunshine Coast" for the region.

The name was officially gazetted on 22 July 1967 and took effect from 1 August 1967.

http://library.sunshinecoast.qld.gov.au.


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