The Mother's Day Classic is going virtual to raise funds for breast cancer research, unite the community and keep up morale.
The Mother's Day Classic is going virtual to raise funds for breast cancer research, unite the community and keep up morale.

Virtual idea gets a run for cancer funds

ORGANISERS of the Mother's Day Classic are determined not to let it become a victim of coronavirus - taking the much-loved 23-year-old fundraiser virtual.

They are encouraging as many people as possible to sign up and "make Mother's Day mean more by being a part of something bigger and uniting around a common cause".

"The heart of what we do is keeping the community connected and celebrating those who have been touched by cancer," said event CEO Zara Lawless.

"In these uncertain times, particularly for seniors, we need to stay connected and look after each other more than ever."

That included keeping up morale and mental and physical fitness, she said.

And of course the need for funding for vital breast cancer research continues.

With everything we know shifting so quickly around coronavirus containment, the Mother's Day Classic was one of the first events to find an innovative solution.

The new challenge to participants is to walk or run 4km or 8km anywhere any time on or before Mother's Day - whether that's around your living room, your backyard, at the local park or just up and down your street.

You can register for the basic $25 event, which includes access to the exclusive virtual page with inspiring community and fundraising content, a fun photo competition and fitness tips and videos, prizes and giveaways.

Or go for the full $45 race pack, which also includes race bib, the 2020 Mother's Day Medallion and sponsor giveaways posted to your address.

Gold Coast event volunteer co-ordinator Jan Bickerton won't need to fill that role this year but is delighted the Classic will still have a presence in people's lives.

The Coast event has attracted over 4000 participants in the past, and she hopes those people and more will continue to support it "in the best way they can".

"Nearly every person that runs or walks has had a person they know who has had breast cancer or cancer, so it really means something special, and it's always a wonderful time to come together as a family," she said.

"It is certainly going to change the whole way we've done this in the past - it's uncharted waters at the moment - but I think they are brilliant in coming up with an alternative plan."

Zara said many participants across Australia had taken part in all 22 events to date.

"There are many fun runs and walks these days, but we are Australia's largest fun run with 100,000 people all walking or running on one day, and we're not going to be shaken from that."

To register or find out more, go to mothersday classic.com.au, find them on Facebook at @mdcwalkrun or phone 03 8677 3853 or 03 8677 3849.


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