Toowoomba’s Carnival of Flowers scores again
THE Toowoomba Carnival of Flowers has capped a run of awards in the past year by adding another - the events award category at the 2015 Parks and Leisure Australia Queensland's Awards for Excellence.
Tourism and Events Queensland (TEQ) has also elevated the festival to major event status.
Toowoomba Regional Mayor Paul Antonio welcomed the move.
He said the council was committed to staging a truly spectacular festival and the additional TEQ recognition was a welcome boost for organisers.
"This is a significant boost and will ensure the Carnival will continue to flourish as Australia's longest running horticultural event,' he said. "Over the past 65 years the Toowoomba Carnival of Flowers has been an exciting tourist drawcard as well as a key promotional vehicle for the wider region and our other tourist locations and events.'
Minister for Tourism, Kate Jones, said the Toowoomba Carnival of Flowers had been added to Queensland's major events calendar, proving a greater opportunity to grow visitation.
"The event certainly attracts more than 100,000 visitors to the destination each year," she said.
Cr McDonald said the upgrade was backed by recent tourist industry plaudits.
"Earlier this year, Carnival won the Event and Festival section at the Australian Tourism Awards in Adelaide.
"This followed last year's honour when Carnival won a gold award in the Festivals and Events category at the 2014 Queensland Tourism Awards.
"All of these accolades are a tribute to organisers and the many community groups and volunteers who contribute to Carnival's ongoing evolution and success.
"Almost 37,000 visitors from outside the Toowoomba region visited various Carnival events, generating around $10 million in direct and incremental spending.
"Plans are well advanced for this 66th annual Toowoomba Carnival of Flowers for September 18-27."
Patrons will be treated to a fabulous 10 days of festivities that celebrate flowers, food, wine and music in some of our most dazzling parks and gardens.