Today show newsreader Sylvia Jeffreys. Supplied by Channel 9.
Today show newsreader Sylvia Jeffreys. Supplied by Channel 9.

Today show’s Sylvia Jeffreys excited about Noosa visit

SYLVIA Jeffreys is looking forward to spending three days in her home state with the Today show.

Channel 9's breakfast program will broadcast from Noosa tomorrow before travelling to Rockhampton and Airlie Beach as part of its latest We Love Australia road trip.

"It feels like we hit the jackpot," Ms Jeffreys told the Daily.

"We do our best to spread ourselves around and we've been all over the country this year, but in this case we ended up with three days in Queensland."

The Brisbane-born journalist has fond memories of holidaying in Noosa with her family as a child.

"We used to have our winter holidays up there," she said.

"It feels a lot like home to me. I was there only a couple of months ago with my sister. I love the food and I love running up to Hell's Gate in Noosa National Park. It's just glorious."

Tomorrow's show will also feature her one-on-one interview with Sir Richard Branson on Makepeace Island, about which he is expected to make a major announcement.

Ms Jeffreys, 30, is preparing to celebrate two years since she joined Today.

She replaced Georgie Gardner as the breakfast show's newsreader in June 2014, the same week she went public with her relationship with Peter Stefanovic, a fellow Nine reporter and the younger brother of Today co-host Karl.

Fast forward to today and she and Peter are still going strong, he now fills in on Weekend Today, and she's a household name holding her own behind the desk next to larrikin Karl.

"It's flown by. I think that's proof that time flies when you're having fun," she said.

"It's a happy time that's for sure, and a good time to be with the show. I'm so lucky I turn up every day and hang out with people who are truly entertaining and interesting; it's a dream job."

What advice would she give herself the day before her Today debut?

"If I stuff up on air, as long as I'm the first person to laugh at myself then it's okay," she said.

"And don't sweat the small stuff."

Today has had some solid ratings wins over competitor Sunrise so far this year and Ms Jeffreys said the show's We Love Australia road trips might have something to do with that.


"Audiences love seeing us promoting Australia.

"We're going to all these places that have a senti- mental or powerful meaning to people who watch our show."


The Today show will air live from Noosa Surf Lifesaving Club tomorrow from 5.30am.

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