LOCAL LEGEND: Beef Week's best promoter Brenda Armfield
LOCAL LEGEND: Beef Week's best promoter Brenda Armfield

Brenda's mini revs up for Casino Beef Week

PROMOTIONS supremo Brenda Armfield is as much a part of annual Beef Week in Casino as the cattle and cowboys.

This is her 31st year of involvement and her trademark Mini Moke will be decorated as usual to give Beef Week an advertising boost.

Brenda is keeping this year's moke theme under wraps until just before the start of the event.

"I've got a little green Mini Moke so I dress that up with the help of my husband Warren," she said.

"He was the original driver. He supports me 110 per cent in everything I do.

"It takes a long time to prepare the moke, I try and keep reinventing it.

"It didn't start with a Mini Moke, it started as an ordinary car, then I had a ute and vintage cars.

"I always wear a cowboy hat and check shirt because I'm promoting the meat industry.

"I help behind the scenes, giving out programs and helping get things ready.

"I love the people, the spirit of bringing happiness and joy and making it into a festival.

"It's the greatest event."

The festival, to be held from May 19-29, is an annual celebration of the iconic Australian beef industry and the rural way of life.

Taking place over 11 days, The Northern Co-Operative Meat Company Casino Beef Week provides entertainment, education and an authentic country experience for the whole family, with more than 100 vibrant events to enjoy. On the program are fashion parades, a rodeo, family fun day and the popular grand parade.

Brenda's Mini Moke, in its various guises, has been promoting Beef Week for 26 years.

It's dressed up with colourful cut-outs and balloons.

"I like to see the smiles, and the children who yell as you're driving past," Brenda said.

"The significance of the moke is a promotion for the town and the businesses, Beef Week and informing people what is happening.

"I just go around the streets supporting Casino. I love doing it.

"I start travelling two days before Beef Week is opened. It brings happiness and enthusiasm.

"Casino's a friendly town and I believe it is the greatest.

"It's wonderful that we've got Beef Week. Every community large or small should have some kind of festival so people can gather together and come under the same umbrella.

"It's wonderful to promote the town that you live in."

Brenda was born in Casino 73 years ago and educated there. She did leave the town at one stage and ended up as a professional entertainer.

"I did a lot of vaudeville work. I started singing and dancing at the age of four," she said.

"I did TV work in Brisbane and Lismore. I also did stage work and TV work in Sydney and Melbourne."

For more information about the 2018 festival at Casino, located in the Richmond Valley in Northern NSW, visit www.casinobeefweek.com.au.

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