PET RESCUE: Affordable Sit Stay Wines, which will help raise welcome funds for Pet Rescue, are now available in BWS and Dan Murphy's.
PET RESCUE: Affordable Sit Stay Wines, which will help raise welcome funds for Pet Rescue, are now available in BWS and Dan Murphy's. Wendy Chung

Good cause: this wine helps rescue pets in need

THERE'S a new wine range that helps pets in need has been unleashed on the market.

The Sit Stay Society range consists of half bottle wines, with 50 cents of every bottle sold donated to PetRescue's free adoption programs and services - working towards a future where every pet is safe, respected and loved.

Vickie Davy, PetRescue co-founder and joint CEO said: "With 100,000 pets still killed in pounds and shelters in Australia every year, there's so much work to be done in this space, and funding is crucial to impact."

The wines are a joint initiative by BWS and Dan Murphy's, who will be retailing the wines exclusively.

The Sit Stay Society labels pay homage to popular dog breeds - Toby's Shiraz Tempranillo Clare Valley 2017 is adorned by an illustration of a French Bulldog, while Max's Cabernet Malbec Clare Valley 2018 has a King Charles Cavalier sketch.

"We are planning on expanding the range with further breeds and wine varieties this year, including white wine and rosé options," Chris Mattes, Head of Wine at BWS added.

The wines come in 375ml bottle sizes (half size bottles), a wine trend that's gathering pace in Australia.

"If you open a full bottle of wine you should ideally drink it within a few days to avoid the worst effects of oxidation, so a half bottle is the perfect solution for those wanting to avoid unnecessary waste," he added.

The Sit Stay Society wines are available now and retail for $10 per bottle at BWS, and at Dan Murphy's.


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