Handwriting is seeing a resurgence, with pen sales soaring.
Handwriting is seeing a resurgence, with pen sales soaring.

Tech blacklash rewrites loss of artform

CONTRARY to widespread fears, technology has not killed off the art of handwriting.

Instead the form of communication is actually seeing a resurgence, with fountain pen and ink sales booming as a result of a 'techno backlash', experts claim.

Penfold Research's recently published report Office Products in Australia, 2016-18, revealed that unit imports of fountain pens and stylograph pens increased by 134% from 2014-15.

Scott Thornton, managing director of Pilot Pen Australia, supported this, stating that the company had "seen a 200% increase in sales" of its  range of fountain pens and inks in the last 12 months.

Australian retailers are reporting similar findings at the till.

Barbara Nichol, owner Pen Ultimate, a specialist writing shop in Sydney's QVB, said: "We have seen a 20% increase in the number of fountain pen sales, particularly at the premium level, where sales start at around $500 and can go up to $1.7 million (the most expensive fountain pen ever sold). 

"Ink sales have increased by 10-times within the last six years alone."

Experts consider this emerging trend to be following in step with the recent surge in popularity of adult colouring-in and 'mindfulness' craft activities.

Industry expert and researcher, Andrew Penfold said: "Technology and high rates of screen use are driving a counter-reaction with more people switching onto 'go slow' hobbies and activities that involve detail, thought and skill.

"A larger broader shift towards the pursuit of handcraft and wellbeing related products and activities is an increasing trend and will play out in the coming years."


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