TIME can really drag on when you're stuck 30,000 feet in the air with hundreds of strangers. Which is why these quick-thinking fight attendants have gone viral.

To pass the time on a four-hour flight from North Carolina to Colorado, the crew on board a Southwest Airlines flight came up with a clever way to help the time pass - and got everyone involved.

They divided the passengers into two teams, according to which side of the plane they were on, and held a "toilet paper race". The aim of the game was to see which side of the plane could unravel a toilet paper roll down the length of the cabin the quickest.

The winning side reportedly got to deplane first, according to WFAA.

Marcie Villarreal, who said she was on the winning side, took a video of the mid-flight race and posted it to Facebook.

"I've been flying different airlines my whole life, and just when I think I've seen it all, your flight attendants decide to do a "toilet paper race". Hands down the funnest (sic) flight ever and I was even travelling with my baby," she wrote.

Southwest Airlines then shared her post, writing: "Good speed. Great form. These Passengers may have a future in professional toilet paper roll racing."

Ms Villarreal's post had been liked almost 7000 times at the time of writing.