Anne Proctor from Anne’s Irresistible Lingerie.
Anne Proctor from Anne’s Irresistible Lingerie.

Selling lingerie in Maryborough for 52 years was right fit

LINGERIE specialist Anne Proctor says despite never "working" a day in her life, she is hanging up the bra straps to enjoy retirement.

The owner of Anne's Irresistible Lingerie in Maryborough will close the doors before Christmas.

"I've had 52 wonderful years of memories and recently celebrated 20 years in this Kent St shop," Mrs Proctor said.

"I have been trying to sell the shop for the past 18 months. It's sad, but I had to decide to retire.

"Running this business has been a real pleasure for me and even today I continue to thrive on the fact that if you enjoy what you do, you will never work a day in your life."

Mrs Proctor wanted to thank all her loyal customers.

"I have watched my customers grow from teenagers, where mothers have brought their daughters for their first fitting, to them becoming mothers and bringing their children in," she said.

"I thank my loyal customers tremendously."

The lingerie specialist of 52 years said she would love for someone to keep the shop open.

"I have 52 years of knowledge and experience I am willing to share.

"Honestly, it's a challenge for anybody. It would give me joy to see someone take on the store.

"The skill of bra training and fitting is still needed - it's a speciality service we still offered and my business is testimony to that.

"I feel that people are coming back to wanting personalised service."

Mrs Proctor said her closing down sale would continue until nearer to Christmas Day.

"My friendly staff have been a great help and will still be on hand until the doors close," she said.

"There will be 30% off storewide, sleepwear at $20, bras as low as $10 and plenty of other great specials.

"There are also a few vouchers and lay-bys outstanding, so please come in - we are still honouring those - and special orders can still be taken."

Mrs Proctor said she would greatly miss the store.


Anne's Irresistible Lingerie, 399 Kent St, Maryborough. Phone 4123 4456, look for it on Facebook or go online to

Anne started her first business in 1963.

She began her training as a corsetiere 51 years ago and even after trying her hand at other opportunities still came back to corsetry.

Anne has been a breast care fitter for 49 years, starting off with Jenyns and Amoena.

She has completed an advanced training school with Amoena specialising in surgical techniques, lymph oedema, body balance, weight distribution and life after breast surgery.

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