FOR Coolangatta Florist co-owner Dawn Everingham, Valentine's Day is the busiest day of the year.
After four decades as a florist, she's well-versed in the ways of romantic gifting.
"Forty years ago, it wasn't a busy time like it is now," she said.
"It's a lovely time. The girls love it and the boys seem to get a kick out of it.
"One big change is that girls send flowers to boys."
Roses are still the favourite floral method of showing undying love.
On the Gold Coast and in the Tweed region, the ways of showing special affection are many and varied.
Gift-givers with deep pockets can choose something truly romantic for Valentine's Day by taking off with Hot Air Balloon Gold Coast.
This extravagant aerial trip is followed by a champagne breakfast in a mountain paradise.
If a canal trip is more your style, Gold Coast Gondolas based at Main Beach will spoil and impress any partner.
Intimate dinners and stage shows, diamond bracelets, chocolates, luxury overnight stays in enchanting places, beach picnics - the options are limitless to celebrate this February 14 tradition.
Something really different - the 2016 Cupid's Undie Run at Burleigh Heads puts some hilarity into charity fundraising with hundreds of half-naked runners taking to the streets to help the Children's Tumour Foundation.