The new David Jones at Eastland will look similar to the one coming to the Sunshine Plaza.
The new David Jones at Eastland will look similar to the one coming to the Sunshine Plaza. TEAGAN GLENANE

REVEALED: A sneak peek at our new David Jones

AUSTRALIA'S oldest department store, David Jones, has officially announced it is going to open its first Sunshine Coast store at the Sunshine Plaza in time for 2018's spring sales.

A David Jones spokeswoman confirmed the store would open in Spring 2018 as part of the Sunshine Plaza's $400 million dollar redevelopment.

And the new 8000sqm store will feature the same internationally awarded bold and contemporary designed featured at Pacific Fair, Gold Coast, Wellington, New Zealand and Eastland in Melbourne.

Eastland was named the best new department store globally in the Retail Design Institute's prestigious international Store Design Competition..

The spokeswoman said central to the design was the was enhancement of the customer experience with inspiring spaces and dynamic visual merchandising.

"The new store will offer an unrivalled mix of fashion, beauty, accessories and home with a product assortment curated specifically to suit the local customer along with a range of premium services including Click & Collect and Personal Styling."

There will be a chance to take a break from all that shopping and have coffee and something to eat with the store including the new cafe concept, the David Jones Cafe.

And there will be little worries of having to cope with self-service till as David Jones plans to implement its new "re-energised customer service model at Sunshine Plaza"

This will include an "increased focus on full time sales professionals and category experts who will provide an enhanced shopping experience with product knowledge across multiple brands".

David Jones Chief Executive Officer John Dixon said he was pleased to be coming to the Coast.

"Queensland is an important market for us and we are pleased to be opening our first store on the Sunshine Coast," he said.

"This is a thriving and vibrant region with a discerning customer base made up of locals and a growing number of interstate and international visitors.

"We look forward to bringing a world class shopping experience to these customers and being part of the transformed Sunshine Plaza centre."

David Jones will be located at the end of the new mall, which extends along Cornmeal Creek.


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