Fraser Coast secures high tourism exposure at trade show

THE Fraser Coast has received major exposure as an international tourism destination with Australia's largest tourism trade show and visits to the region by key industry and media representatives.

Fraser Coast Opportunities tourism and events manager Tas Webber said the region's iconic nature-based attractions were on display at the recent Australian Tourism Exchange (ATE) on the Gold Coast.

"FCO took part in more than 120 meetings with media and trade representatives from within Australia and around the world, showcasing our wonderful destination over a week long period," he said.

"It was an excellent platform to increase trade and consumer awareness of our world-class product including Fraser and Lady Elliot Islands, the whales, historic Maryborough and more."

"In particular, new products focusing on the Great Sandy Strait were on show in 2016."

With Queensland hosting this year's ATE event, Fraser Coast Opportunities has been able to host 21 international media and trade representatives in region.

Local tourism operator Peter Lynch from Blue Dolphin Marine Tours said he was confident ATE and the group visits had generated excellent exposure for the Fraser Coast.

"We were delighted to welcome these groups and show off our world-class eco attractions and other visitor experiences,'' he said

"Continuing to engage with key international media and trade representatives will ensure our destination is promoted effectively to millions of potential overseas visitors."


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