CELEBRITIES swear by it, politicians use it with mixed results, and yes, even the Pope has Twitter.
But Queen Elizabeth II does not have a personal Twitter presence, despite many parody accounts sending up the elderly monarch.
That looks set to change however, with Buckingham Palace advertising for a social media guru to look after "digital engagement" for the British Monarchy, and tweet on behalf of the Queen.
The job has its perks: 15 per cent superannuation, 33 days of annual leave a year and free lunch provided every day.
Catherine Archer, a researcher and lecturer on social media at Murdoch University, said it sounded like a pretty sweet deal.
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