National Diabetes Week runs from July 12-18

DESPITE diabetes increasing at a faster rate than other chronic diseases such as heart disease and cancer, research conducted by Diabetes Australia shows people find the numbers hard to believe.

Participants in a recent qualitative research study were shocked to learn that about 280 people develop diabetes every day and that diabetes will become our number one burden of disease within the next five years.

Based on this research, Diabetes Australia has developed campaign material to launch in National Diabetes Week (July 12-18) to raise awareness of the seriousness of diabetes and the growing number of people who have it.

The national television advertisement features 280 images of people with diabetes - representing the 280 people who develop diabetes every day in Australia.

It features 10 "hero" images that will be on screen for approximately two seconds - some with people managing their diabetes and some with the serious complications of diabetes including heart disease, stroke, amputation and blindness. The campaign call to action is "What do you need to know about diabetes?

The aim of the campaign is to increase knowledge and understanding in the general population about diabetes so those that don't have diabetes better understand the condition and can support those who do.

National Diabetes Week is celebrated in the second week of July each year. It is a week to raise awareness of diabetes and its prevalence in Australia.

The '280 a day' campaign will also address some of the misconceptions surrounding diabetes.

Diabetes Australia is calling on all Australians to support the campaign and help to raise awareness of diabetes during National Diabetes Week 2015.

For information go to diabetesaustralia.com.au.


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