Move over Mosman: Sunshine Coast tops the Champagne pops
COAST residents have bought more champagne than any other suburb in Australia in the last 12 months, knocking posh Sydney district Mosman off the reigning top position, according to new sales data from wine retailer Cellarmasters.
"Sunshine Coast is one of the most beautiful places in Australia, and its residents like to appreciate and celebrate their stunning setting with Champagne - and who can blame them?" Christine Ricketts, Cellar Director at Cellarmasters said.
In both 2017 and 2018, Mosman topped the Champagne pops, but this year, the swanky suburb dropped to fifth spot. Seaside suburb Brighton in Melbourne came in second, whereas Sydney's Upper North Shore St Ives nabbed the third spot.
For the last three years, Rebecca Grisman has been hosting a Champagne Club in the Sunshine Coast, educating locals about Champagne in a variety of fine dining venues in the region.
"Five years ago, you couldn't buy many Champagne houses by the glass at the Sunshine Coast. Now, several restaurants offer vintage Champagne by the glass!" she said.
"Sunshine Coast is a holiday destination, and Champagne has a celebratory feel. Combine that with our chef-hatted restaurants and bars with ocean views, and suddenly it makes perfect sense that this is the best place in Australia to enjoy a glass of French bubbles," she added.
In particular the suburb of Buderim in the Sunshine Coast has proven its love of French fizz, and according to Coast-based lawyer and wine writer Travis Schultz, there are a couple of explanations to Champagne's popularity in the area.
"To some extent it is probably related to demographics - the population comprises a higher than average number of professionals according to census data," he said. "But I suspect that the real reason is that the township is located on the picturesque Sunshine Coast where the climate lends itself to enjoying a pre-dinner aperitif alfresco style, or just as an afternoon tipple. The locals would say that they are refined, cultured and despite their proclivity towards enjoying the finer things in life, also very down to earth," he explained.
Mosman resident Joe Menezes, one of Australia's most popular wine influencers with over 130K following his Instagram account @onceuponawine, was surprised by the news.
"I am crying tears of champagne upon the news that Mosman has dropped to the fifth position and I may have to pop a bottle of Champagne to console myself," he said.