LG's super thin TVs first to feature Dolby Atmos sound
LG Electronics has unveiled a super thin 77 inch signature television which features both Dolby Vision and Dolby Atmos sound for a cinema-like experience.
And what's more, you can hang it on your wall with just magnets.
This year's LG OLED TV line-up, unveiled ahead of CES 2017 in Las Vegas, includes 10 different models.
The biggest is a 2017 CES Best of Innovation Award winner.
LG says its W7 series razor-thin profile makes the TV appear to be levitating in mid air.
The OLED panel, measuring only 2.57mm in the 65-inch model, can be mounted directly on the wall with only magnetic brackets, eliminating any gap between the TV and the wall.
With its up-firing speakers, the TV, along with others in the range, will be the first to feature Dolby Atmos sound out of the box.
Normally Atmos sound bars, which can run into hundreds of dollars, need to be purchased separately.
LG say the way it's W7 series has been designed invites the illusion of gazing out of a window, not watching TV.
The LG 2017 OLED TV lineup consists of models 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7.
The company says the screen now offers greater brightness, less light leakage and a billion possible colours.
The tech giant, which also unveiled plans for home and airport robots, says the addition of Atmos sound to their TV range, will excite viewers' senses, stir their emotions and reproduce movies and TV content as their creators had intended.
There are more than 80 studio titles compatible with Dolby Vision and more than 100 titles are available for Dolby Atmos, with 25 available in both formats. Titles include Rogue One, Dr Strange and La La Land.
TVs will feature Active High Definition Range (HDR).
The feature allows the TV to process frame by frame, inserting dynamic data where needed.
"This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all,'' the company said in a statement.
The TVs will feature LG's latest webOS 3.5 smart TV platform to allow viewers to easily operate streaming services like Netflix.
LG also announced new details of its partnership with Technicolour, which work with the majority of premium Hollywood productions from movies to episodic series.
Technicolor will use LG displays as its exclusive reference points for scientists working on colour around the world.
"With Dolby Vision and Dolby Atmos integrated tightly into our newest OLED products, viewers will be able to recapture the magic of the cinema and experience their favorite movies with their original clarity, depth and imagination intact," Brian Kwon, president and CEO of LG's Home Entertainment Company said.
"The stunning new TVs on display at CES this week demonstrate our commitment to innovation and leadership in OLED and the premium TV market globally."
There's no word yet on pricing or availability for the Australian market
The writer is in Las Vegas covering the 50th anniversary of CES as a guest of Samsung Australia.