JAGUAR has announced its new F-Pace SUV will start at $74,340 when it goes on sale here in the second half of next year.
The price is in line with expectations, and makes the entry-level 20d Prestige model $15,000 less than Porsche's cheapest Macan (the 3.0 S) which Jaguar considers the F-Pace's chief rival.
It does make Jag's entry to the SUV fray pricier than other premium rivals however, such as the BMW X4 20i (from $71,100), Mercedes GLC 220d ($64,500) and Range Rover Evoque Td4 180 SE ($66,495).
The F-Pace does look a compelling offering however, with styling penned by Jaguar's brilliant director of design, Ian Callum. There's a wide range of engines and trims, plus a high level of luxury inclusions.
And it's a very important model for Jaguar. While arguably a bit late to market considering the success of luxury SUV rivals, it is still timely as the segment continues to steamroll its way to stronger sales figures year on year.
So key is the F-Pace for Jaguar, it expects the model to be its second strongest seller behind the recently launched XE small premium sedan.
The sound bite from Callum is inspiring stuff: "By remaining absolutely true to our design principles the all-new F-Pace is immediately recognisable as a Jaguar.
"It offers all of the interior space you would expect - and more - but because of our disciplined approach to surfaces, proportions, and purity of line, we have designed what I consider to be the most balanced, most attractive vehicle in its class. (It) is the ultimate practical sports car."
The F-Pace has been developed using Jaguar's lightweight aluminium architecture, brings electric power-assisted steering, and features an on-demand all-wheel drive system and torque vectoring technology first developed for the F-Type sports car.
The base 20d diesel models offer 132kW, rising to 221kW with the 30d cars. The petrol derivatives start with the $84,030 35t Prestige offering 250kW, while most powerful - and expensive - is the First Edition model with a 280kW 3.0-litre. It will set buyers back $120,700.
Key features for base Prestige models include 19-inch wheels, electric leather seats, autonomous emergency braking, power tailgate, 8-inch touchscreen, navigation, rear camera, park assists and keyless start.
The R-Sport cars add the likes of sportier body styling, fancier leather and Configurable Dynamics (changes settings for throttle response, steering response and gear shifts).
Portfolio cars offer different leather and glossy cabin and exterior parts, S cars have 20-inch wheels, S styling and Adaptive Dynamics, while top step First Editions have massive 22-inch wheels, sliding panoramic roof, 12.3-inch HD virtual instrument display and fancier still leather and cabin goodies.
Jaguar F-Pace SUV Australian pricing
F-PACE 20d Prestige (132kW): $74,340.
F-PACE 20d R-Sport (132kW): $80,090.
F-PACE 30d Prestige (221kW): $84,590.
F-PACE 30d R-Sport (221kW): $90,350.
F-PACE 30d Portfolio (221kW): $91,350.
F-PACE S (221kW): $99,940.
F-PACE First Edition (221kW): $117,210.
F-PACE 35t Prestige (250kW): $84,030.
F-PACE 35t R-Sport (250kW): $89,790.
F-PACE 35t Portfolio (250kW): $90,800.
F-PACE S (280kW): $103,420.
F-PACE First Edition (280kW): $120,700.