CHANNEL 9's new local comedy Here Come The Habibs has divided viewers.
The series follows the clash of cultures when a Lebanese-Australian family who have won the lotto move in to a swanky harbourside neighbourhood.
The show quickly shot to the top of the Twitter trends last night. Some branded it hilarious, while others called it a "poor man's Fat Pizza" and "worse than the babbling promotion".
The controversial premise seems to have paid off for Nine, at least initially.
Last night's debut episode, which saw the Habibs come into conflict with their old-money neighbours Olivia (Helen Dallimore) and Jack (Darren Gilshenan), was the second most-watched program of the night behind Seven's My Kitchen Rules.
The show attracted 1.249 viewers across the five metro cities, beating the premiere of Seven's drama Wanted starring Rebecca Gibney.
Ten's I'm A Celebrity... Get Me Out of Here! slipped out of the Top 10 shows, coming in at number 13 with 766,000 metro viewers.
Here Come the Habibs was produced by Jungle and created by Rob Shehadie, Tahir Bilgic and Matt Ryan-Garnsey, with the assistance of Screen Australia and Screen NSW.