'F--- being age appropriate'
"STEALING your man since 1928"
And with that catchcry, Helen Ruth Elam Van Winkle, better known as Baddiewinkle, became a social media star.
The 88-year-old was just another - if not eccentric - senior, when three years ago she asked her granddaughter for help to upload an image to Twitter.
Now the US great grandmother has 3.1 million followers on Instagram, has appeared in film clips for pop star Fergie, hangs outs with the Kardashians and regularly walks the red carpet of some of the biggest celebrity events.
How did she become so famous you ask? Baddiewinkle can answer that.
Baddiewinkle, who has eight grandchildren and three great grandchildren, isn't one to shy away from the camera nor is she one that believes in the 'elder stateswoman'.
No, this 88-year-old is more about flaunting her craziness and indulging the wild side.
Name another senior who can pull off a skin-tight, bright pink dress, a rainbow crotched scarf and Elton John-styled glasses?
And it seems to be working. 3.1 million people can't be wrong.