Goldsteins Bakery values senior workers
MORE than one-third of the workers at Goldsteins Bakery are aged over 50, making the iconic family-owned business one of the Gold Coast's biggest recruiters of mature-age workers.
Goldsteins director Martin Goldstein said 37% of the company's 102 employees were aged between 50 and 69.
Most were in customer service positions across 12 bakeries, as well as administration staff and bakers, pastry chefs and cake decorators at the Molendinar headquarters.
Martin said the company's work culture had led to high employee retention rates, which in turn resulted in a rising number of older workers, as loyal staff members stayed with the company for many years.
"It has not been a deliberate recruitment strategy to employ people from within a certain age bracket; this is just the way it has happened organically," he said.
"We do have a lot of staff who have been with us for a long time, who may have started in their 30s and grown up with the business.
"Our own HR surveys have shown that the people who work with us don't feel like they are just a number - they feel valued and appreciated, which comes down to our long history of being a family-owned, small-to-medium local business."
The local company is proud to be a part of a trend which is seeing a growing number of Australian employers actively seeking to hire mature-aged workers based on their experience and work ethic, while also offering employment opportunities to an ageing population.
"We have an advantage because most of our mature sales staff work the same hours each week, and they get to know regular customers by name and by what they order, and the customers really appreciate it," Martin said.
"Without wishing to alienate our many wonderful younger workers, we generally find our older team members to be more reliable and able to build a better rapport with our clientele - many of whom are in that mature-age bracket themselves."
Martin has noticed a trend of more mature-aged workers looking to join the team in recent years, as retirees sought to offset the impact of savings and superannuation lost during the global financial crisis, or simply craved the camaraderie and social interaction of the retail environment.
"We are always looking for good team members to join our retail team. We do have a lot of staff, but there are opportunities for people who fit our culture and might be looking for a long-term position," Martin said.
For more information, visit www.goldsteins.com.au.