Fraser Coast showcased to global tourism representatives

THE FRASER Coast has received major exposure as an international tourism destination over the past fortnight through Australia's largest tourism trade show combined with visits to the region by key industry and media representatives.

Tourism and Events Manager for Fraser Coast Opportunities (FCO), Tas Webber, said the region's iconic nature-based attractions, culture, and heritage, all went on display at the recent Australian Tourism Exchange (ATE) on the Gold Coast, bringing together tourism organisations from around the world.

"FCO took part in more than 120 meetings with media and trade representatives from within Australia and around the world, showcasing our wonderful destination over a week long period,'' Mr Webber said.

"It was an excellent platform to increase trade and consumer awareness of our world-class product including Fraser and Lady Elliot Islands, the whales, historic Maryborough and more."

"In particular, new products focusing on the Great Sandy Strait were on show in 2016. It's an area that we have seen a lot of products develop in over the past 24 months and it's a gem on the Fraser Coast which organically became a highlight for the 2016 event," said Mr Webber.

With Queensland hosting this year's ATE event, Fraser Coast Opportunities has been able to host twenty one international media and trade representatives in region. Delegates from core markets the UK and Germany as well as further international markets Switzerland, the Netherlands, Italy, Ireland, Spain, the USA, Canada, Brazil and South Africa have all had the opportunity for an up close and personal experience of the destination's impressive tourism drawcards.

Local tourism operator Peter Lynch from Blue Dolphin Marine Tours said he was confident ATE and the group visits had generated excellent exposure for the Fraser Coast.

"We were delighted to welcome these groups and show off our world-class eco attractions and other visitor experiences,'' Mr Lynch said

"Continuing to engage with key international media and trade representatives will ensure our destination is promoted effectively to millions of potential overseas visitors,'' he said.


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