"FRANKLY my dear, I don't give a damn."
And with those words, Rhett Butler, played by Clark Gable, engineered arguably one of cinema's greatest rejections in the immortal Gone With The Wind on June 27, 1939.
The scene which leaves the story's 'heroine', Scarlett O'Hara, weeping in the doorway of her beloved Tara is routinely ranked as one of film's greatest scenes.
What is the greatest line in cinema history?
This poll ended on 31 December 2017.
'You're gonna need a bigger boat'
'Here's looking at you kid'
'Frankly, my dear, I don't give a damn'
'May the force be with you'
'Bond. James Bond'
'I'll be back'
'I love the smell of napalm in the morning'
'There's no place like home'
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
But almost didn't' happen! Or not they way it was originally planned anyway.
Fearing censors may object to the word "damn", director Victor Flemming shot an alternate scene which had Gable mutter: "Frankly, my dear, I just don't care".
However, censor didn't block the movie, though they did fine producer David O. Selznick $5,000, and the rest, they say, is movie history.
The two-part epic about O'Hara and her chase for love during the American Civil War was an instant hit, smashing all box office records and winning nine Academy Awards including best picture, best screenplay, best actress and, historically, best supporting actress after Hattie McDaniel became the first African American actress to win the award.