BANKING: More and more CBA older customers are embracing the bank's service technology.
BANKING: More and more CBA older customers are embracing the bank's service technology.

Over-65s boldly embracing new banking technology

SENIORS are increasingly making use of both branch and remote banking technology to manage their everyday finances.

The Commonwealth Bank of Australia's online services research released this week reports 50% of its customers aged 65 and over are now using its ATMs.

Commonwealth Bank general manager retail sales strategy and projects Anna Mankiewicz said most people assume that the new technology belongs in the realm of the younger generation who constantly have their phone in their hands.

"It is interesting to note it's not just the younger customers that this trend applies to," Ms Mankiewicz said.

"It applies to customers aged 65 and over who are actually embracing digital technology quite boldly as well."

For many of these customers the touch-screen or ipad-like withdrawal and deposit ATMs are familiar to customers and are proving easy to use, particularly for a person with arthritis.

While ATM usage is increasing, many senior customers also using the CBA's other banking platforms and its branches.

"We have ipads available in branches with online banking functionality and staff there to help make sure customers are using it correctly," Ms Mankiewicz said.  

"That's what my mum does. When she has to make a large transfer and she is worried about getting it right, she will go into the branch where she sets it up for herself and then asks a staff member to double-check if she has done it correctly."

By the end of this year the CBA plan to have a deposit ATM in every branch across Australia.

Than bank is also continuing to run Staying Safe Online workshops in various branch around Australia.

"These are great way for our customers and for others who may be interested, how to stay safe online not just when they are doing their banking," Ms Mankiewicz added.


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