IT'S a common occurrence - usually on a lazy day off while someone else in the house gets ready for work- you will be woken by the loud buzzing of a hairdryer, only to wish you had a solution to this noisy nuisance.
Wait no longer...well...wait a year.
Dyson has invested $95 million into creating a 'silent' hairdryer, employing 103 engineers, making 600 prototypes and over 100 patents pending.
The hairdryer hasn't changed much since its first re-invention in the early 1900's.
The humble hairdryer must deserve a rethink. Sir James Dyson certainly thought so, and now the Dyson Supersonic has been born.
The new invention, which Sir Dyson affectionately calls "his baby," was announced in Tokyo on Tuesday.
Using the Air Multiplier technology found in Dyson's fans, the volume of the air drawn into the Supersonic's motor is amplified by three, producing a high pressure, high velocity jet of air.
"Hair dryers can be heavy, inefficient and make a racket," Sir James said on Tuesday.
"By looking at them further we realised that they can also cause extreme heat damage to hair.
"I challenged Dyson engineers to really understand the science of hair and develop our version of a hairdryer, which we think solves these problems."
The new and improved hairdryer has multiple settings to control heat and airflow, coming with a variety of attachments - which are magnetic and heat resistant.
A smoothing nozzle dries hair gently, using smooth, wide air, allowing you to dry and style at the same time, and a diffuser engineered to disperse air evenly around each curl, simulating natural drying, helping to reduce frizz and improve definition.
The Supersonic launched in Japan on Tuesday but won't be available in Australia until the end of the year, with local pricing to be announced.