Lumen hopes to illuminate the way to a fine date with the first ever dating app specifically targeting over 50s.
Lumen hopes to illuminate the way to a fine date with the first ever dating app specifically targeting over 50s.

Date a different way with Lumen for over 50s

HI there solo senior readers: there's a new pathway to courtship has just opened in Australia.

The name is Lumen and the hope is that it will illuminate the way to a fine date.

Co-founder Charly Lester says this is the first ever dating app specifically targeting over 50s. Yes, you might have been on RSVP, E-harmony or tinder, but so have many other age-groups. But this is the first app that won't even let you register if you are under 50-years-old.

Charly (The Guardian's publication dating expert for 6 years), said there was a lot of research completed before developing the intricacies of this singular app.

"When we talked to women they said one of the problems was that a lot of men wanted to date younger women in their 40s and 30s."

Lumen has responded to this research by ensuring anyone who registers on the site is over the age of 50-years-old. This means those seeking a younger age group will have to go elsewhere.

The other concern was safety, how do you stop the scammers pretending to be someone they're not. Lumen has supplied a solution to this worry by requesting a selfie being taken on each on site visit and installing a mechanism that matches the photo up with other online photos.

"With 100 per cent of user profiles verified to prevent fake users, an emphasis on quality conversations and zero tolerance for age discrimination, the app has already attracted over 300,000 worldwide looking for love or companionship since launching in the UK in September 2018," Charly said.

"There are existing senior dating sites, we believe they are dull and don't represent the average 50-plus dater that you or I know. When you consider Jennifer Aniston, model Helena Christensen and Keanu Reeves, who are all 50 plus, it's clear that today's 50-year-old are vibrant, relevant and shouldn't be classed as old," she said.

She said Lumen believes over 50s are often portrayed as far older and less tech-savvy in media and advertising.

"Lumen was born from the need to dispel these stigmas."

After a soft launch in Australia three months ago, there are already more than 20,000 single Aussies over 50 looking for love on Lumen.

"Australia is one of our most active countries and we are already seeing quick adoption with a very active and tech savvy user-base," Antoine Argouges, Co-founder and CEO of Lumen said.

"Australians are demonstrating a growing appetite for a platform that listens to their specific needs and provides a safe, respectful space to find love."

How it works

The app is free to join and use, and each member can start six new conversations a day with other users. This

feature is designed to prevent spamming and to encourage users to take time and think about who they contactand what they say. Once a message is sent, the recipient has 72 hours to reply to the message, and then itdisappears from their inbox.

There is a minimum character length for 'ice-breaker' messages on the platform to encourage meaningful and quality conversations. Profiles are more detailed and every single profile must contain at least three photos.

Lumen Premium offers members optional paid additional features - double the number of daily messages and the ability to extend the amount of time which someone has to reply to your messages. Premium users can also see which other members have listed them as a 'Favourite' on the app.


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