"Don't self-monitor a medical alert device. Just don't do it."

Paul Joseph, the heart and soul behind Emergency Medical Services Pty Ltd, is emphatic on this point.

His company supply the safeTwear medical alert device but more importantly also provide 24/7 monitoring for them.

"I've heard so many horror stories over the years from customers who come to us because self-monitoring went horribly, horribly wrong," Mr Joseph said.

"Having a family member or friend responsible for the medical alerts is a terrible idea.

"It puts enormous pressure on them to be by their phone and available to take the call.

"Imagine the guilt you would carry if you missed a call from your loved one that resulted in injury or worse, death!

"I would never want to put that kind of pressure onto the people I love.

"As well as that, often the person wearing the medical alert device won't push the button because they don't want to be a nuisance."

"Having a professional, independent, specialist response centre with experienced responders manage the emergencies is far better than relying on friends and family.

"Our response team are trained professionals who deal with medical emergencies every day. They are calm, fast acting, and know the right information to collect to ensure the ambulance has everything they need, including the customers exact location and full medical history on screen. Because in an emergency situation, every second and the small details count."

Paul's extensive experience in this medical alert and the home security industry has equipped him well to put together this service offering that is literally saving lives.

"We also save grey hairs!" he said.

"The stress of false alarms on family members is almost as bad as an actual emergency, especially if they miss the call for any reason.

"They might be showering, at the movies, deep asleep or in a work meeting, typically a person isn't connected to their phone 24/7 despite the fact it feels like we are!

"Each month we deal with thousands of false alarms and every alarm is treated as an emergency until we can determine otherwise.

"The response team are available 24 hours a day, 7 days a week, 365 days a year."

"We actually call it the 'Danger of Self-Monitoring' because to us, it really is that serious," Mr Joseph said.

"Friends and family will often panic in these situations and fail to collect the relevant information the ambulance will need. Just don't do it, I can't stress it enough.

"With the holiday season approaching we have some excellent deals for seniors which include the medical alert device and in certain cases a lifetime of monitoring."

Call us today for more information 1300 699 159 or see http://www.emsas.com.au/