RESEARCH has identified the Sunshine Coast's five busiest shopping centres and the results and who keeps them busy will hardly surprise.
Sunshine Plaza Maroochydore topped the list by drawing 167,000 shoppers in a four week period, according to Roy Morgan Research.
The Plaza was ranked the seventh busiest shopping centre in Queensland according to figures released by Roy Morgan earlier this week.
The next busiest shopping centre on the Coast after the Plaza was Kawana Shoppingworld, which pulled about half as many customers - 85,000 - in the same period.
Stockland at Caloundra was a close third with 75,000 customers, followed by Noosa Civic with 67,000.
Caboolture Square Shopping Centre, with 44,000 visitors in the same four week period, was fifth.
Notable centres not to make the Coast's top five were Nambour Plaza and the Big Top at Maroochydore but a category called "other shopping centres" accounted for 153,000 shoppers.
Oldies having coffee and cake seem to be keeping the Coast's shopping centres busy.
The research found the shoppers mostly likely to shop at the Plaza, Kawana Shoppingworld, Noosa Civic and Stockland Caloundra could be classified as belonging to the golden years community.
The group is described as "older Australians (usually of Anglo descent), predominantly retired, empty-nesters and/or grandparents."
They are said to be conservative, change-averse, "very careful with their finances" and for whom "an unhurried trip to the local shopping centre would be a pleasant way to pass the time."
The coast's golden years shoppers tended to be a of a sub-category that was not materialistic and likely to "treat themselves to a cuppa and a sweet treat at one of the cafes."
The Caboolture Square Shopping Centre drew a different crowd than the centres further north, a "real working class" segment of battlers who "probably stick to the discount stores, or use lay-by to pay off costlier items" and were likely to visits a Tatts Lotto outlet as well as Smokemart.