SAVE: Don't forget to pack your menu plan before you head out and only buy those specials you really need.
SAVE: Don't forget to pack your menu plan before you head out and only buy those specials you really need.

Top tips for saving in the supermarket

BEING savvy in the supermarket really is good for your weekly budget, with households able to achieve savings of on average $2080 per year by shopping smart.

However, a lack of planning before hitting the supermarket is still a common problem, a survey by website mySavvy Shopper has found. 

Knowing what is needed to cook the week's menu and then writing down what needs to be bought and what you already have in the pantry, and setting a weekly food budget are still common shopping errors.

Managing Director of mySavvy Shopper David Myles said these non-planners can find it easier to, "fall into the temptation of buying products they don't need, that will make your bills escalate week in and week out".

The mySavvy Shopper found that of the 1000 people questioned, 95% look out for and make purchases advertised as special offers, with the next top ways to save money at the checkout being:

  • Buying products on special offer (73%).
  • Working out the best deal based on unit price, that is cost per 100g (61%).
  • Buying products marked down for quick sale (59%).
  • Buying home brand or less popular branded products (58%).
  • Selecting a specific supermarket based on price, such as Costco or Aldi (44%).
  • Bulk buying in large quantities (43%).

"When used properly, we have calculated that grocery buyers should be able to save a minimum of $2,080 by keeping an eye on specials and stocking up on the right kinds of product when they're good value, whether in your usual supermarket or at another competitor," Mr Myles said.

"The key is to be flexible with where you shop, be prepared to wait for special offers on products you need, and stock up when you need to."

He warns though of the common pitfalls in shopping for special offers.

"It's great to see that people are smart enough to take advantage of the special offers, but consumers shouldn't be buying specials just because they're heavily reduced, when you wouldn't ordinarily buy them or they're in addition to the shopping list, rather than instead of an existing product you'd buy.

"For instance, buying certain products such as confectionery may just mean the household will consume it quicker, so it's not going to be good for your budget in the long run.

"Many people also fall into the trap of thinking they're making a great saving by buying products may have use/sell by dates that they're not aware of such as biscuits and chips.

"Instead, invest in products on special offer that you can't consume any faster than you need to, such as tinned tomatoes, bread, frozen food, detergents and toothpaste.

"The best way to keep your budget in check is to only buy on special what you intend to buy anyway - or as an alternative, switch to a brand that is on special that week, which is interchangeable with your usual brand - if you want to better manage your grocery budget," he added. 

So when you head to the supermarket this week, take a list of what you need and know how much you can spend and buy only what you need.

For more details on mySavvy Shopper and what's on special at supermarkets this week, go to

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