Australian Regional Media expands the Seniors News Network
APN News & Media's Australian Regional Media is expanding its footprint in New South Wales through the launch of a local Central Coast version of the Seniors media brand.
From Monday 20 June, residents across Gosford, the Central Coast, The Entrance, Glenworth Valley, Terrigal and Avoca Beach will have access to unique, local multi‐platform content from the Seniors News Network through a local publication, social platforms and seniorsnews.com.au.
The local Central Coast version will be edited by Gail Forrer with a wide network of freelancers contributing unique local news to the publication.
Colin Mitchell, who was recently appointed National Media Sales Consultant - Seniors News Network, will also be responsible for the media sales and advertising of the local Central Coast version.
The launch of Seniors Central Coast follows the expansion of the ARM's Seniors News Network into Northern New South Wales in April 2016 and Coffs Harbour in May 2016.
ARM acquired the 19‐year‐old, south‐east Queensland focused Seniors News Network in 2015 and has successfully refreshed and grown the network, expanding its print, online and social footprint across regional Queensland and Northern New South Wales.
ARM Chief Executive Neil Monaghan said: "We have been pleased with the success of the Seniors brand across regional Queensland and New South Wales and are excited to be expanding its print, online and social presence into the Central Coast."
"The Central Coast is the perfect market for our Seniors News Network with a third of the population classified in our target 55+ demographic and we look forward to engaging this valuable, hard‐toreach market with our Seniors brand."
Similar to the other local versions of Seniors, the local Central Coast version will cover the topics of:
- Community - Community News, Flashback, Notice Board, History & Classifieds
- News - Local and Special Interest News for Seniors
- Health - Medical, Health, Mobility, Wellbeing & Fitness
- Lifestyle - Technology, Retirement Living, Gardening, Food & Recipes, Projects, Super Savers & Games
- Real Estate - Residential, Commercial, Investment, Retirement, Aged Care & Holiday
- Entertainment - The Arts, Culture, Books & Movies
- Finance - Legal, Insurance, Investment, Superannuation & Money
- Travel - Cruising, Australia, International, Assisted Travel & What's Trending