SPEED kills - and statistics prove it.
Between 2004 and 2013, about 17% of all crashes in the Sunshine Coast region happened on 100 and 110kmh zoned roads - but nearly 40% of all deaths occurred in those crashes.
In contrast, crashes in 60kmh zones made up more than 45% of all Sunshine Coast crashes but about one-quarter of all deaths.
Queensland Government figures show over the period there were 15,092 crashes on Sunshine Coast roads.
About 17%, 2553, of all crashes occurred in 100 and 110kmh zones. Those crashes killed 91 people - more than any other speed zone.
Road safety expert Russell White said the statistics showed it was not just speeding that drivers had to be wary of.
"There can be a perception that if you are doing below the speed limit you'll be safe," he said.
"That's not the case. It doesn't take a mistake on your behalf to be part of someone else's crash. And the higher the speed it occurs at, the worse it is going to be."
RACQ spokeswoman Lauren Ritchie said at higher speeds even a minor crash had the potential to be disastrous.
"With higher speeds the laws of physics dictate there will be worse outcomes," she said.
She said motorists should drive to the road conditions - which might mean driving at speeds below the speed limit.
"It's about driving to the conditions. If the road is greasy then driving at 100kmh isn't appropriate."
Mr White, the Australian Road Safety Foundation CEO, said drivers should think about safety - not about being pulled over.
"(Road safety) is not the type of thing we're going to fix with just enforcement," he said.
"People need to be thinking about the risk of a crash - not the risk of getting caught." - APN NEWSDESK