JOICO K-PAK COLOUR THERAPY SHAMPOO 300mlWhen you've shelled out big bucks for a color service - and finally nailed that perfect shade, shine, and intensity - the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that's why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color's vibrancy and longevity. It's a breakthrough product that preserves and protects against future damage... all at the same time.Perfect choice for:All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).Contents:1 x 300ml (Bottle)Here's how:The classic MO - lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.The inside secret:Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.