To Sunshine Coast, Brisbane, Gold Coast, Toowoomba & Darling Downs, Wide Bay, Northern NSW, Coffs and Clarence and Central Coast Seniors Newspapers. Seniors newspapers are written for seniors by seniors.
UNPARALLELED REACH TO A UNIQUE AUDIENCE
Seniors Newspapers offer an unparalleled reach against residents aged 50+ within eight key communities throughout southern Queensland and NSW, distributing over 120,000 copies every month.
LOCAL CONVERSATIONS & CONNECTIONS
Our stories are direct from seniors for seniors, and aim to inspire, inform and connect with our readers. Seniors Newspapers deliver relevant local and national news in addition to a portal for seniors to talk about what matters to them.
These eight wide-reaching publications engage seniors and brands in real, two-way, conversations … one local to another.
For more than 20 years, Seniors Newspapers have been dedicated to servicing the desirable and highly engaged market of residents aged 50+. While over 50s compose one-third of the Australian population, they account for an impressive, and often overlooked, 46 per cent of Australia’s disposable income.
The eight monthly Seniors Newspapers are the sole newspapers dedicated to these affluent and thriving over 50s markets in southern Queensland and NSW. Seniors in these regions have an average of $627,000 in savings and investments, meaning they control over $573 billion worth of assets (excluding their homes). Newspapers are a preferred information source for over 50s, with 85 per cent of seniors reading newspapers every week.
Are you connecting with this large, affluent audience? We understand the marketing and communication challenges that face businesses targeting former niche audiences. At our core, we focus on connecting “one local to another” and use our broad network to amplify your message with a unique and highly-engaged audience.